There are a lot of moving parts involved in digital marketing, and they all work together to create a successful campaign. It is true that having something online is better than having nothing, but without all these components working together, you will not have a complete game plan to set you up for success. For example, posting on Facebook is great, but only for those people who already follow you. In order to grow your business and develop new leads, you need these 5 components of digital marketing all working in concert. Those leads must then be converted into actual sales with another component, and this is typically email marketing.

Every component of digital marketing is essential, from simple social media postings to email newsletters to conversion content (i.e. free downloads as lead magnets) — each of these is equally important. I’ll show you why each of these marketing strategies is indispensable and how you can leverage them to increase sales.

Social Media

Social media has really evolved over the years as a communication channel. It has made the lives of digital natives and digital immigrants alike more efficient. It has leveled the playing field between small businesses and the large corporations. As we move forward, social media is a must have component to your digital marketing plan. You can increase brand awareness and build personal relationships with your customers by posting on Facebook and Instagram. The likelihood of your tweet being seen by users who follow you is very low since only those who already follow you will see it. Engage with your followers by hosting a giveaway for those who like, comment, and share your posts on social media to get the most out of your posts. Whenever possible, encourage viewers to visit your website with a call to action.

Organic Traffic

Both paid advertising and organic traffic need to be used together and continuously to ensure the long term success of your company. The goal is to convert this traffic into traffic that you own which is the most valuable business asset for your small business. That traffic consists of your email list of prospects and customers.

Before implementing paid advertising on Facebook or any other social media platform, you need to make sure that your personal profile and your company page are set up properly. Read the article How To Use Facebook To Generate Leads to show you how to properly setup your Facebook profile.

Paid Advertising

If you do not currently utilize the Facebook Advertising platform for your business page, you should start doing so NOW. Facebook provides excellent guidance to reach the maximum results even though it is not entirely user-friendly. With Facebook Ads, you can easily target your audience and re-target those who have shown interest in your business, resulting in increased conversion rates. Be sure that you have well-built social profiles if you don’t have a social media presence already. Otherwise, if your audience doesn’t know/like/trust you, they’re not going to trust your ad.

Writing Blog Articles

Although you might not consider yourself a writer, using blogs consistently and optimizing them for search engines can help boost your SEO (search engine optimization). Find out why you should include original content in a monthly blog to boost site traffic in this past blog post. It’s not enough to write a blog and hope that people stumble upon it. Furthermore, you should promote the blog in social media, via a monthly newsletter, etc. Suddenly, your post goes viral because someone shared the link! (For more information about why it is important to blog, read my previous article “4 Reasons You Need To Be Blogging For Business.”

Email Marketing

Send a monthly email newsletter to stay in touch with your audience. With email marketing, you’re keeping them entertained and involved at the same time. It is important to build a relationship with your clients by being personable. You can also drive traffic to your website by linking to your blog posts and Facebook groups. Building an email database first is essential for increasing your conversion rate.

Conversion Content

Then how do you make a monthly newsletter worthwhile by gaining new email subscribers? Freebies are a great way to attract clients. Give them information that only you can provide – you! I am not talking about giving them your services for free. Consider a situation in which you are a photographer. People will exchange email addresses for a handy guide to take professional-looking photos with their cell phones. Your contact list is now ready to receive their monthly newsletter once you have captured their email address. The traffic to your site must be high enough for people to download your lead magnet and receive your emails for you to make the most of it.

A Well Designed, Search Engine Optimized, and Mobile Optimized Website

The last (but certainly not least) piece of the puzzle is your website, although this piece should definitely be created first because without it, your digital marketing strategy can’t exist. To be successful, you need an easy-to-navigate website so that customers landing there from your Facebook ads, social posts, newsletters, etc. will convert to sales. You definitely don’t want to spend a lot of time and money on creating and running a Facebook ad only for people to arrive at your website and be turned off by too many clicks. Your website is usually the first place potential customers see you, so be sure to put a lot of thought and effort into an attractive website.

The team at Wynmore Media can help you develop a digital marketing plan regardless of your level of experience or lack of time. Our company can help you optimize your business’ online presence when you contact us today.

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