The Introduction to Social Media Marketing course is a 100% online course that will be taught online through Wynmore Media. This pre-sale event allows interested students to sign up for the course today at the pre-sale rate of $98.75. The expected start date for the course is July 5th and will last for eight weeks.

Meet Your Instructor

Nick J. Roy, MBA

My name is Nick and I have amassed over 10 years of experience in the marketing industry specializing in website design and social media marketing. Since social media marketing is in a constant state of flux and transformation, I am continuing to focus on refining my skills in these areas through my work with entrepreneurs of small business startups. I have built numerous websites exclusively in WordPress. My company, 407 Media Group, exclusively builds on WordPress and for those that want a full e-commerce shopping cart we use WP EasyCart exclusively.

After my MBA at Hawaii Pacific University in 2003, I became an entrepreneur. I always had the ambition and motivation to be on my own when it comes to work, and my education has helped me take it to the next level. I am now currently the CEO and Founder for 407 Media Group, and sometimes the backup website designer and social media manager on client projects. For the past 10 years, I’ve had the pleasure of seeing my staff from GMM Creative and now 407 Media Group work with small businesses and startups to create professional websites that are, above all, EASY. Easy for a client to maintain. Easy for their customers to use. Easy to analyze and update.

Course Description

Social media is changing how business is done around the world in almost every industry. The business world is undergoing fundamental changes in how consumers interact with brands and each other. Social media has helped give consumers a voice and connect them with their friends and other like-minded people, and it has also opened up numerous new communication channels available for public relations
practitioners and brands to connect with current and potential audiences.

This course is designed to help you understand how public relations and marketing have (and have not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. The overarching goal is to obtain a clear perspective on what’s really going on in digital PR and marketing so that you can begin to appreciate its true value to consumers, to managers, and to other corporate stakeholders. It will equip you with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business goals.

Note that this course is NOT about specific online social media platforms that you may know well from a user perspective (e.g., Facebook, Twitter, Instagram, Snapchat). This course is an overview of social media marketing and the fundamentals that you will need as a business owner to create your own social media program. While these platforms are important and will of course be discussed, it is important to know in advance that this course is not solely about these platforms. The intention is to broaden your perspective, to train you to approach SMM from a communication strategist’s standpoint, not narrow your thinking by focusing on just a few platforms that happen to be important now.

The emphasis of this course is instead on understanding audiences’ social interactions, examining the various social media channels available to marketers, understanding the fundamentals of how to build social media program, and learning how to track their effectiveness.

Course Objectives

This course will offer you an opportunity to:

• Understand what social media is and how this new type of media and communications technology influences how business and marketing is done
• Understand key principles of “connected consumers” from psychological and sociological perspectives, and how these principles can be leveraged when developing social media marketing strategies
• Develop skills in using the predominant social media tools currently available for business/marketing communication
• Discover innovative uses for social media in a variety of business areas and processes (e.g., new product development and service management)
• Understand how to use various social media channels to publish and disseminate relevant branded content in order to engage audience and to increase social impact, influence, and value
• Develop and implement a strategic social media plan for your own social brand, or for a company that you work for.
• Gain enough in-class experience to confidently apply for business management, customer service, marketing or PR positions that require social-media skills, or start up your own small business.

Required Readings

Social Media Marketing 3rd Edition. Tracy L. Tuten (Author), Michael R. Solomon (Author)

Additional readings to include watching video lectures, power point slides for lecture notes, and any articles presented for that week in the course.

Assignments

There will be many discussion board assignments throughout the course. They are all designed to be hands on projects and are tied to what you are reading. You are to publish your main post in the discussion board for that particular topic. In addition, I encourage you to read what others have wrote and respond critically to them. (Those responses are not part of your grade. Only your main discussion post is part of your grade.) The Class Work Schedule is located inside the syllabus and maybe posted individually under the content tab inside the course. It will provide a suggested work schedule for accomplishing the class reading and graded assignments in a timely manner it fosters your successful completion of the course. It will also contain task due dates where applicable.

GRACE PERIODS: Grace periods may be offered. Keep in mind using grace periods should be done infrequently. When provided, grace periods are an alternative to makeup work for the student.

Exams

Each week there will be a quiz going over that week’s readings. A 70% or greater is required to pass.

Final exam at the end of the course will be 50 multiple choice questions and be cumulative. Everything and anything presented in the course is subject to final exam. A 70% or greater is required to pass.

Grading

Discussion board posts 28 @ 20 points each = 560 points
Quizzes 7 @ 20 points each = 140 points
Final exam 250 points
Total points 950 points

Certificate of Completion

Upon completion, student will receive a digital certificate that they can put on their LinkedIn profile. Employers will be able to verify online within minutes.

This is going to be the first of seven courses in the Digital Marketing Master Certificate course that we will be offering.

Sign up for this course today at the pre-sale rate of $98.75

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