You can find Don Julio Mexican Kitchen and Tequila Bar in four locations in Central Florida. This restaurant is impressively consistent!
Normally, when I go to a restaurant several times, I will order different things from their menu. I’m a foodie and like to try new things.
However, when I go to a Don Julio Mexican Kitchen and Tequila Bar, I tend to get the Fajitas Don Julio when I go there for lunch.
The locations that I frequent are the Waterford Lakes and Eagle Creek locations. Every time that I go there, regardless of location, the food, ambiance, and service is always great! The consistency of their food and service is what keeps me coming back for more.
Yesterday, I had lunch with a potential client at the Eagle Creek location and remarked on the consistency of their food and service.
If you’re a fast food chain like Chic Fil-A, consistency is standard. However, a restaurant chain like Don Julio Mexican Kitchen and Tequila Bar, it is often harder.
When you are trying to grow a business to multiple locations like what Nature’s Smoothies in Fort Lauderdale is doing, you need to enforce consistency with how each location runs their business. Standard operating procedures must be consistant and followed to the letter. When you run a stand-alone business, what you do, how you do it, and how it is experienced by your customers must be consistent.
Consistency starts with a defined process that everyone is trained on and that everyone follows.
This is why many chain restaurants and stores like Don Julio Mexican Kitchen and Tequila Bar and Chic Fil-A have a consistent customer experience. They create processes and make sure that everyone is trained on those processes to make sure the experience is the same wherever you go. It becomes part of your business model.
Many small and medium businesses typically don’t have defined processes. They don’t have step-by-step guidance that everyone follows. They don’t have measurement and visual controls that ensure the end product or service is the same every time.
Unfortunately, there are many small and medium businesses that are NOT consistent!
About six months ago, a new hamburger restaurant opened up near us (small business). They claim to have the best hamburgers in the world. Maybe they’re world famous because they’re so bad?
They totally lack consistency and it’s evident in their online reviews. Hamburgers that constantly are cooked wrong — under or overcooked versus what was desired. Customer service is non-existent. It is like they hired just any warm body off of the street and hoped for the best.
I ate there once and won’t go back.
What is your process and customer experience like?
Are you consistent or do you lack consistency?
Do you even care?
Do you want to do something about it?
Here at Wynmore Media, we only work with serious business owners and entrepreneurs who offer world class service to their clients. If you need help with growing your business, reach out to us today for a free consultation to see if we can help you. What is it about you that makes what you offer world class?