In defining your fundamental business strategy, put some serious thought into finding out what the intrinsic strengths of small businesses are and comparing them to those of larger ones. Do small businesses have a competitive advantage? How do large companies excel in particular areas?
You should aim to get the most advantage from your intrinsic strengths when developing your strategy and selecting products, services, and markets for your new venture. You also need to minimize the effects of the intrinsic strengths of the larger business as much as possible. The strengths of a larger company cannot be completely overcome, but there is always a possibility of reducing the advantage they enjoy. Additionally, you will become aware of the many obstacles that you may encounter during this process.
In this article, I will discuss the larger companies and identify the areas in which they have an inherent advantage over the smaller companies.
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