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3 Social Media Tips To Grow and Engage With Your Audience

Nick Roy
3 Social Media Tips To Grow and Engage With Your Audience

Over the past ten years, I have ad the pleasure of creating websites and social media programs for many small businesses. Some of which were successful, while others failed. There was a lot of trial and error testing going on to see what worked and what didn’t work. As a result, I was able to learn some valuable insight from that experience.

Before we head off into the weekend, I want to share three social media tips that can provide you with the insight needed to grow your audience and your business. Social media management is a time consuming task that includes brainstorming content ideas that can educate and entertain your audience. Let me be clear, the content needs to educate and entertain.

So here are those three social media tips:

Grow your target audience organically. If you are an existing business that has a few hundred customers, send them an email to invite them to follow your social media accounts. You can also physically go to social media and add them as a friend on your personal profile, and then send them an invite to your business page. Either one works! These are your customers, and social media exists to make communicating with them easier. So give them a reason, and make it easy for them to follow your company’s social profiles.This is the foundation for growing your audience.

Create content that resonates with your audience. Once you have done step one of inviting your current customers to your social profiles as your foundation to building your audience, you want to provide them with content that they can resonate with. So fill up your social media content calendar with the following types of content:

  • Your own thought-leadership content. Write about what you know so you can “educate” your audience. Entrepreneurs exist to solve a problem facing their audience. What can your thought-leadership content help solve?
  • Inspirational quotes of the day and why it is inspiring
  • Behind the Scenes Humor. This content can be the behind the scenes at your office. Can be a company lunch, office party, birthday party (only for those that celebrate their birthdays). If you are a pet friendly company that allows your employees to bring their pets to work every day, post photos of fido in the office.
  • Employee and Customer Appreciation. Share appreciation for your employees and customers by celebrating their achievements (again if they want the attention). For example, Oakridge Nissan in Oakridge, Tennessee regularly shares photos of their customers who have recently purchased a new car. Dr. JAy Hershman of Dr J CPR will share photos of students who have recently completed their CPR certification, if they agree to have their photo taken. Some customers and employees do not like having their photo taken, so you have to ask permission first. However, this would make great content since it is also social proof.
  • Videos. Everyone should set a goal to do at least one video a week and eventually grow it to one video per day. The daily videos should be in the 2 to 3 minute range. The weekly videos should be a weekly live stream with a Q and A session at the end. Videos have become a great way on some platforms to explode your audience if people are resonating with it.

Convert Your Social Media Audience.

This is where you want to take your audience on a journey off of your social media profiles and to somewhere else. This could be a free webinar, or a free document download that gets people into your funnel. This is what we call a lead magnet. You can actually use your live stream videos as I mentioned above, and place a link to your landing page in the comments for those that are interested. If your audience is resonating and engaging with your live stream broadcast, they will see your comment and most likely click that link to learn more by giving you their email address and entering your funnel.

I hope that these three social media tips provide you with the insight and inspiration needed to help you create some engaging posts on your social profiles. Try them out, and if they work, drop a comment below detailing if it was successful or not.

Enjoy your weekend, and I look forward to staying in touch with you to provide you with some more insightful content on how you can use social media to grow your business.

Download a free PDF infographic that you can print out for reference. Click the link here to download: https://www.wynmoremedia.com/wp-content/uploads/2021/04/wynmore-media-infographic2.pdf

Time To Meet With Nick

Nick Roy has been involved in marketing and website design since 1999. He has been a business owner since 2008 where he grew his first agency to 7 figures in five years before a bad acquisition brought that to a halt. That combination of success and failure provides Nick with a unique perspective to share with clients on what it takes to succeed as a small business owner. While he currently holds an MBA from Hawaii Pacific University, he is primarily self-taught when it comes to website design and online marketing. He is also an instructor of social media marketing for Wynmore Academy. Click here to set up a time to talk with Nick about your business goals.

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